Opening Ceremony

Probably one of the greatest concept stores in NYC;

Opening Ceremony.

If you don't know, now you know.

"Opening Ceremony is a multifaceted retail environment comprised of shops, showroom, and private label collection that establishes a new, international creative forum in downtown Manhattan. Opening Ceremony brings together emerging American talent with both young and established designers and artists from abroad. Each year, the unique commercial and cultural character of a visiting country is represented at Opening Ceremony by capturing the essence of the country’s consumer experience. Opening Ceremony has also become known for its myriad collaborations with the likes of Chloë Sevigny, Spike Jonze, Pendleton, Levi's, Timberland, Keds, Robert Clergerie, and more.

Opening Ceremony appropriates the mission statement of the modern day Olympics from the founder, Baron Pierre de Coubertin. In 1896, he transformed what the Greeks had created into a modern day business venture. The Olympics were founded under the guise of creatively merging sports, business, and global participation. Opening Ceremony takes from this foundation and applies these elements towards fashion. Each year Opening Ceremony has introduced a new country to its home team."

Now that you've had a mini OC history lesson, sit back, relax, and check out their Spring 2011 Lookbook.  Hope you love it as much as I do!   

Lensed by: Terry Richardson

Models: Lindsey Wixson & Paolo Anchisi

Stylists: Mel Ottenberg

2002 Hong Kong

2003 Brazil

2004 Germany

2005 United Kingdom with an exclusive launch of infamous London-based retailer Topshop and Topman

2006 Sweden

2007 NEW YORK vs. LOS ANGELES

2008 Japan introducing “Opening Ceremony presents Middle Space / Comme des Garcons shop”

2009 PARTNERSHIPS

2010 FRANCE

What country will OC take over in 2011?

We shall see...

East coast, check it:

Opening Ceremony New York
35 Howard Street
New York, New York 10013

Left coast, no need to fret:

Opening Ceremony Los Angeles
451 North La Cienega Boulevard
Los Angeles, CA 90048

~nRm

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Source: Nylon Mag / Photos: Opening Ceremony